WhiteWall opens the doors to its first U.S. showroom in New York in October 2016. The retail store, located at 474 West Broadway in SoHo, offers the best of both worlds — the convenience of online shopping with the hands-on experience and customer service associated with traditional retail shopping.
“We are very excited and proud to open our first retail showroom in the U.S. here in New York City,” says Holger Lendner, CEO of WhiteWall, whose lab facilities are based in Germany. “Our quality and craftsmanship has been recognized around the world but we realize it is important for our customers to be able to see that quality up close and personal. The showroom will provide this hands-on experience and, along with professional onsite assistance and online kiosks, customers will be able to upload and create their own works-of-art based on the products on display in the showroom.”
The showroom has been specially designed to display the wide range of papers, substrates, and hand-cut, custom wood frames available to give a real sense of options and quality formerly only available through the website WhiteWall.com. In addition, specific walls are dedicated to photographic themes to showcase the work of photographers and offer great examples of how finished photographs will look on a variety of substrates. Ordering prints has never been easier using the showroom’s built-in kiosks. Full-time employees will be on hand to answer questions and offer expert advice on wall hanging concepts.
Since WhiteWall is the photo lab that exclusively produces all the artwork for more than 40 LUMAS galleries worldwide, including New York and Las Vegas, the new retail store and LUMAS gallery will be located in the same new space. Seeing the limited art editions and more than 1,000 product variations side-by-side customers can be assured that their photos are given the same white-glove, professional care as those displayed inside the LUMAS gallery.
Traditional prints and hand-crafted frames, canvas prints, and numerous other substrate options are also available.
Creating unique finishes with personal photographs is a great way to decorate a home or office and is one of the most personal gifts you can give to someone special. With the holidays around the corner, creating a work-of-art from a priceless moment will make an amazing, and long-lasting gift.
WhiteWall Store NYC: 474 West Broadway, New York, NY, 10012
Store Hours: Mon-Sat 10:00 am – 7:00 pm, Sun 12:00 pm – 6:00 pm